With all the recent talk about online shopping displacing going to brick-and-mortar outlets, some people might question why the company largely responsible for spurring this shift, Amazon, is so interested in expanding its reach in the physical store realm. Amazon currently has a number of brick-and-mortar projects in the works, even as retailers like Kohl’s … Read moreWhy is Amazon Opening Physical Stores While Everyone Else is Closing Them?
Long gone are the days when the only option consumers had was to head out to their local stores, wait in line, and make a purchase from whatever items happened to be in stock while they were there. Traditional brick-and-mortar stores are now just one in a line of shopping channels that consumers can choose … Read moreRetail Supply Chains Must be Prepared for Omni-Channel Approach
E-commerce has dramatically changed the ways in which people buy products, and this, in turn, is causing a noticeable shift in brick-and-mortar stores. Many retailers are turning their shops into destinations in their own right in response to consumers’ growing preference for shopping online. For example, FAO Schwarz closed their famous Fifth Avenue store last … Read moreAppealing to Modern Shoppers Requires Omni-Channel Approach
The online shopping world has been dealing with significant demographic changes in recent years. Speaking at the Omni-Channel Conference, mySupermarket Director of Brand Partnerships Mandy Critchley spoke about how demographics will affect the future market. According to Critchley, the key period between researching grocery products and buying them is generally two days, at which point … Read moreOmni-Channel Logistics Success Hinges on Customer Understanding