Don’t Make Reverse Logistics an Afterthought


The focus in an e-commerce business is often on the purchase cycle that ends with getting goods to customers. Once you’ve helped them find what they want, pay for it, and receive their purchase in a timely manner, it’s tempting to consider it a “done deal” – but that isn’t always the case. Although reverse … Read more

Small Businesses Need to Stay on Top of Last-Mile Delivery


Small businesses face an uphill battle when competing against retail giants like Amazon on the shipping front, and one make-or-break area is last-mile delivery. This is the last leg of a package’s journey up until the point it reaches your customer’s door, and if something goes wrong here, it can damage your reputation irreparably. Here’s … Read more

3 Tips for Getting the Online Post-Purchase Experience Right


Online shopping is bitterly competitive, and retailers are always looking for new ways to set themselves apart from pack. While many are focused on how to attract customers with the flashiest website and best products, there’s another area that often gets overlooked that could have a big impact on your bottom line—the post-purchase experience If … Read more

Shipping is an Essential Component of Customer Experience


As more and more companies are breaking into e-commerce, one aspect that sets the winners apart is a good customer experience. This involves every interaction between the customer and the business, from the pre-sale phase to the communications after the purchase, and it needs to form a vital part of your strategy. If you have … Read more