All e-commerce businesses like to see record-breaking sales during the holiday shopping season, but once you clinch the sale and collect your customers’ money, the true work of fulfilling and shipping orders begins – and suddenly that joy turns into stress. Here’s a look at how to handle shipping rushes like those seen on Black Friday.
First, take a closer look at your shipping process well ahead of time. Write down all the steps involved, from the moment the order is received until the package leaves your facility, and jot down how long each step takes. Then look for ways to reduce those numbers, even if it’s just by a couple of seconds. A few seconds or a minute here and there can add up to a significant chunk of time that could be devoted to more lucrative pursuits.
You’ll also want to make sure you’ve got plenty of shipping supplies before the big day approaches. Make sure you’re fully stocked on labels, printer ink, tape, and other packaging. It’s better to have too much than not enough. You’ll use it all eventually, and the middle of the holiday rush is not the time to be waiting for replacement supplies.
Many businesses will use shipping offers to attract customers at this time of year. E-commerce is an extremely competitive field, and offering free shipping, although it can be expensive, can help bring in more customers and ultimately be worth the outlay. The number one reason that online shoppers abandon their carts is shipping costs, so you want to find some way to avoid this.
If you can’t offer free shipping, consider a flat rate shipping price that will offset most of your costs. You’re still going to have to cover some shipping costs, but your customers will know what to expect and will be able to shop without worrying about what their shipping total will be when they check out.
Then, you’ll want to market your shipping offers to inspire customers to shop with you. Promoting your shipping prices on social media and in banners at the top of your site can be a great way to get the message out, and you might also want use pop-ups as shipping deadlines approach so customers know when they need to get their order in to receive it by a specific holiday.
Things can get hectic quickly during the holiday shopping rush, but preparing early can go a long way toward easing stress.
This blog post was based off an article by Shopify. Read the full article here.