Personalization is a growing trend in business these days, and logistics is no exception. Shipping is already drifting away from the traditional one-size-fits-all approach toward a far more personalized trend of customizing deliveries in ways that were previously unimaginable.
With personalization comes flexibility and convenience, allowing customers to choose same-day deliveries or self-collection at various locations. Another offering is advanced tracking that allows people to give their shipments nicknames and create watch lists. There’s also the possibility of giving customers the option to vary their delivery window or location, pick up their goods from a secure locker, get text messages when their goods are about to be delivered, and return items to a physical location.
Customers place a high priority on having control over their packages and being aware of their status at all times, and companies that get this right will reap the rewards.
Personalization Benefits Clients and Businesses
The potential benefits are tremendous. Brands that are creating personalized experiences for their customers are finding themselves growing as much as three times as fast as their competition and enjoying increases in revenue of up to 10 percent, and small businesses that use personalization throughout their supply chains can expect to see significant benefits as well.
FedEx is one company that is fully on board with the concept, believing that the “ultimate personalized logistics accessory of the future” will involve booking shipments simply by talking to digital personal assistants, answering questions hands-free and without paper, and having a robot or courier appear to pick up the package in question.
As connectivity continues to reach new heights, expanding from mobiles to wearables and smart home appliances, it’s really the only way forward for logistics. Customer experience is starting to be the top way to set a brand apart, exceeding even price and product, and logistics should be a natural extension of this.
This blog post was based off of an article by Enterprise Innovation. Read the full article here.