Having a great product and a good marketing strategy can help your business take off, but if your logistics aren’t optimized, you could find yourself closing up shop. Here are some tips for getting this crucial aspect of business right.
Track Inbound Supplies
Tracking shipments is strictly required these days, but inbound supplies deserve equal consideration. If you’ve got workers on hand prepared to craft goods, you need to make sure the supplies they need to do so will be there before your experts show up or you could be paying them for their time without getting anything produced in return.
Look Out for Bottlenecks
Sometimes bottlenecks can occur when it comes to shipping raw materials, especially if yours are coming from multiple locations or countries and your finished products must also then be shipped to various destinations. Sometimes, it may be necessary to enlist the help of experts to identify any bottlenecks that could be slowing down your operations.
Some businesses see a spike in sales during certain times of year, such as gourmet food shops in the build-up to Christmas or chocolatiers on Valentine’s Day. If this applies to you, the best thing you can do is be prepared. This means addressing any shipping tasks that aren’t time-sensitive ahead of the busy season. You can’t print address labels because you won’t know the recipients’ names, of course, but you can cross tasks off your list like making your boxes, preparing packing supplies such as bubble pack, and ensuring you have enough labels and wrapping on hand.
Don’t Overlook Branding
Great products don’t always sell themselves, which is why you need to make sure your marketing and branding are on-point. Don’t overlook the importance of a great presentation when it comes to your packaging. For example, using custom shipping labels can have a positive influence on customers’ perception of your business.
When it comes to supply chain logistics, small businesses can look to other successful companies for the inspiration they need to reach their own goals.
This blog post was based off of an article by UPS . Read the full article here.