Starting up a new business brings many logistics challenges, and one of the biggest ones is logistics. CO, a publication of The U.S. Chamber of Commerce, recently highlighted how a new fashion company learned how to adapt to an unexpected boom in business with the help of a solid approach to logistics.
Chubbies had the great fortune of launching a creative and successful marketing campaign for its retro men’s shorts, but its founders weren’t quite prepared for everything that would go into fulfilling such a sudden high volume of orders. As if that weren’t challenging enough, to build on this momentum, the company had the idea of offering customers a free beverage koozie for social media likes.
Trial By Fire
When they found themselves facing the prospect of packing and shipping out 50,000 koozies, they got an unexpected crash course in logistics. The first obstacle was the fact that the koozies were simply too thick to fit inside of mailers, and bigger mailers would have a damaging effect on their budget. Thankfully, after some trial and error, they discovered that if they used high-tensile strength mailers, stuffed the compressed koozies inside and sealed them quickly before any air escaped, they would be able to mail them out using just one stamp.
Their next hurdle came when they discovered that you can’t simply walk into the post office with 50,000 mailers and expect them to send them out. This introduced them to the world of third-party logistics. They had to learn about shipping quickly, screen vendors, and find the right logistics provider in record time. Ultimately, they managed to find a partner they are happy with.
Many new businesses find that teaming up with a third-party logistics provider is a great way to handle logistics challenges and fulfillment efficiently, freeing up their team to focus on their products and marketing—and driving more sales.
Need help with order fulfillment or other logistics processes? Feel free to contact us.
This blog post was based off of an article from the U.S. Chamber of Commerce. Read the full article here.