If you want your ecommerce business to stand out from the pack, it’s important that you nurture a loyal base of customers who will come to you every time they need something you offer. What are the best ways to keep your hard-earned customers coming back for more? Logistics can play a surprisingly big role in this endeavor.
The Importance of Preparation
When it comes to business, preparation is everything—and that starts with choosing a good supplier. This is essentially the start of your logistics chain, and something going wrong here can trickle down and affect everything else in the process.
Having a good grasp of supply and demand is crucial, and you need to stay on top of your stock at all times. Take your inventory regularly and use a stock counter in your online store. That way, customers will have a realistic idea of when to expect their items and you can order new items before the supply gets too low.
You also need to put some time and effort into choosing your shipping partners. Some may be better than others, but the most important aspect is finding one that suits the particular needs of your business. Of course, cost is also an important consideration, as customers don’t like to pay much—if anything—for shipping these days.
A Good Returns Process for Returning Customers
It’s also a good idea to set up a very clear returns policy and outline it on your site. The last thing you want is an unhappy customer who didn’t know what to expect when they sent an item back to you. If you notice that you’re getting a lot of returns on a particular product, be sure to find out what it is about the product that is causing so much dissatisfaction—and then move to correct the situation swiftly.
This blog post was based off of an article from Succeeding in Small Businesses. Read the full article here.